Website Audit
You know your website could be working harder for your business, but figuring out exactly what needs to change isn’t always easy.
The Website Audit offers a fresh, professional perspective on your existing website, helping you understand what’s working, what isn’t, and where improvements could create a stronger experience for your audience.
You’ll receive a comprehensive report filled with practical recommendations, giving you a clear roadmap for improving your website, whether you choose to implement those changes yourself or work with Ivory Ember Studio to bring them to life.
Website Review & Strategic Roadmap
Your website isn’t necessarily bad… but you know it could be better.
WHO IT’S FOR
This service is perfect for established businesses that already have a website but aren’t sure whether it’s doing its job effectively.
You may be experiencing things like:
Your website no longer feels aligned with your brand.
You’re receiving traffic but not enough enquiries or sales.
You’re unsure whether visitors can easily find what they need.
Your website feels cluttered, confusing, or outdated.
You’ve made lots of small changes over time and it’s lost its cohesion.
You aren’t ready to invest in a complete redesign.
You want an expert opinion before deciding what to change.
You DIYed your website and want professional guidance.
You simply feel like something isn’t working, but you can’t put your finger on what.
The Website Audit gives you clarity before you start making changes for the sake of making changes.
Inclusions & Investment
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Brand perception
Clarity
Professionalism
Visual impact
Immediate understanding of what you offer
Calls-to-action
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Overall visual design
Brand consistency
Colour usage
Typography
Visual hierarchy
White space
Layout
Imagery
Buttons and calls-to-action
Consistency between pages
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Hero section
Messaging
Page structure
Content hierarchy
Service positioning
Trust-building content
Calls-to-action
Visitor journey
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Main navigation
Page structure
User journey
Information accessibility
Footer navigation
Internal linking
Potential friction points
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Clarity of messaging
Headlines
Content hierarchy
Readability
Audience-focused messaging
Service descriptions
Opportunities to strengthen conversion-focused copy
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Layout
Spacing
Image presentation
Navigation
Button sizing
Content flow
General usability
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Page titles
Meta descriptions
Heading structure
Image alt text
URL structure
Content structure
Basic keyword opportunities
Internal links
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Colour contrast
Font readability
Button clarity
Link visibility
Alt text
Content readability
General accessibility considerations
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Contact forms
Enquiry pathways
Links
Buttons
Social media links
Booking integrations
Newsletter sign-ups
Pop-ups
Announcement bars
Full Website Review
I’ll review your existing website from beginning to end, including all primary public-facing pages included within the agreed scope. This includes →
YOUR INVESTMENT
$400.00
DELIVERABLES
What you will receive…
A comprehensive professional review of your existing website, giving you clarity on what’s working, what could be stronger, and where to focus your attention next.
Up to 10 pages reviewed
Page-by-Page Recommendations
Website Audit Report
Prioritised Action Plan
Desktop & Mobile Review
20 - 30 Minute Recorded Walkthrough
Ready to take the next step?
Your audit has given you a clear roadmap for strengthening your website. You may choose to implement these recommendations yourself, work through them gradually, or decide you’d prefer professional support bringing everything together.
If your audit reveals that your website would benefit from a more comprehensive transformation, my Website Redesign service offers a tailored approach to reimagining your existing website based on your unique goals, requirements, and recommended improvements.
If you would like to explore this option, I’d be more than happy to prepare a personalised scope and quote for your redesign.