PREMIUM EXPERIENCE
IVORY EMBER’S
A complete transformation for the business you’re becoming.
There comes a point when piecing things together no longer feels enough.
Maybe your business has grown beyond the identity you started with. Perhaps you’ve built something you’re incredibly proud of, but the way it appears online doesn’t quite communicate the quality, experience, or vision behind it.
Or maybe you’re building something new and want to establish it thoughtfully from the very beginning.
Ivory Ember’s Premium Experience was created for these moments.
Rather than approaching your branding and website as two separate projects, we’ll consider your business as a whole, building the strategic and visual foundations of your brand before translating them into a custom online experience that not only feels like home, but speaks directly to the audience you’re trying to connect with.
The result is a business that finally feels connected.
Inclusions
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Project Strategy Workbook
Primary, secondary, and submark/monogram logos
Supporting brand elements
Brand pattern design
Refined colour palette
Typography hierarchy
Brand reveal presentation
Three rounds of revisions on preferred logo suite concept
Comprehensive Brand Guidelines
Final files - JPEG, PNG, PDF, EPS
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Project Strategy Questionnaire
60-minute strategy consultation
Custom Squarespace website (6 - 8 pages)
Implementation of business branding
Service and booking integration
Enquiry form optimisation
Website copy review
Mobile-responsive design
Basic SEO setup
Social media integration
Announcement bar and/or promotional pop-up
Technical website configuration
Three rounds of revisions
Website Launch Checklist
Comprehensive Website Management Guide
60-minute handover session (plus the recording)
60 days post-launch support
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Social Launch Kit
10 feed templates
10 story templates
10 highlight covers
Business Card Design
A custom business card designed to seamlessly extend your new visual identity into print.
250 Printed Business Cards
Professionally printed and delivered directly to your door.
Website Launch Graphics
Custom graphics designed to help you introduce your new website across your social platforms.
Created for businesses ready for something more.
WHO IT’S FOR
Ivory Ember’s Premium Experience could be right for you if:
You’re establishing a new business and want to build its visual and digital presence properly from the beginning.
You’re tired of piecing things together and want one clear creative direction.
You’ve outgrown your current branding and website and are ready for a complete transformation.
You’re ready to feel confident directing people to your website and showing up online.
Your business has evolved, but the way it presents itself hasn’t kept up.
You value thoughtful design, strategy, and a collaborative creative process.
Your branding feels disconnected from your website, social media, or other touchpoints.
You’re looking for one designer who can understand the bigger picture and carry that vision through the project.
You don’t need to have everything figured out before we begin. You simply need to know you’re ready for something that feels more aligned with the business you’re building.
The Investment
$5,500.00 AUD
Ivory Ember’s Premium Experience isn’t simply an investment in a collection of design deliverables.
It’s an investment in creating a foundation for the next chapter of your business.
Your visual identity and website are two of the places your audience will interact with you most. Bringing them together within one experience allows us to create something cohesive from the beginning, rather than continually investing in individual pieces that never quite feel connected.
Timeframe: 8 - 12 weeks
The Process
DISCOVERY
1
After you enquire, you’ll complete a Project Discovery Questionnaire that allows me to understand where your business is today, where you’d like to take it, and what you’re hoping to achieve through the Premium Experience. From there, I’ll determine whether we’re the right fit and prepare a Project Proposal outlining the journey ahead.
STRATEGY
2
Once your project is booked, deposit is paid, and the contract is signed, we move beyond the surface. Through your strategy workbook and our consultation, we’ll explore your business, audience, goals, positioning, visual preferences, website requirements, and long-term vision. This stage gives me the context I need to ensure everything we create has intention behind it.
CREATIVE DIRECTION
3
Before designing your identity, I’ll immerse myself in everything you’ve shared and begin researching and developing the creative world surrounding your brand. We’ll establish an overarching direction that considers colour, typography, imagery, visual references, and the feeling we want your business to communicate. This becomes our creative compass for everything that will follow.
BRAND DESIGN
4
Your brand identity will now begin to take shape. I’ll develop three logo suite concepts and present them within your Brand Reveal Presentation, allowing you to experience each direction beyond the logo in isolation. Once you’ve selected your preferred concept, we’ll refine it together before developing the wider identity, including supporting elements, patterns, etc.
WEBSITE DESIGN
5
With your brand identity established, it’s time to move onto your website. Using the strategy we’ve developed and the content you’ve provided, I’ll create a custom Squarespace website that brings everything together. Each page will be considered in relation to your audience, messaging, navigation, calls-to-action, and wider business goals.
REVIEW & REFINE
6
You’ll have opportunities to review both your brand and website throughout the project. We’ll use your included revisions rounds to refine the work, ensuring the final outcome feels cohesive and aligned with the direction we’ve established together.
LAUNCH PREPARATION
7
Once everything has been approved, I’ll prepare your final brand files, comprehensive guidelines, social launch assets and printed collateral while completing the final technical checks on your website. Links will be tested. Forms checked. Mobile layouts reviewed. SEO foundations configured. We’ll make sure everything is ready before launch.
LAUNCH & HANDOVER
8
It’s time! Your new brand identity and website are ready. You’ll receive your organised final files, Comprehensive Brand Guidelines, Website Management Guide and launch assets, along with a 60-minute website handover session so you feel confident managing your website moving forward. And for the first 60 days after launch, I’ll still be there to support you as you settle in.
FAQs
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No. Your complete brand identity is created as part of the experience, so you don’t need to have professional branding before we begin.
If you do have an existing brand identity, we’ll discuss what’s currently working and whether anything should be retained or evolved as part of the new direction.
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Absolutely. The experience can be particularly valuable when you’re establishing a new business because it allows your visual identity and online presence to be cohesive from the very beginning.
You will, however, need to have clarity around your business, services, audience, and goals for us to build a meaningful strategy around them. Your discovery process will help us determine whether the timing is right.
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Yes. Brand Design and Website design are both available as standalone services.
The Premium Experience has been created specifically for clients who know they require both and would value having them developed together through one cohesive process.
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Your website will be custom designed and built using Squarespace 7.1, allowing us to create a professional online presence while giving you a platform you can confidently manage after launch.
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Comprehensive website copywriting isn’t included within the Premium Experience. You’ll be responsible for providing your final website copy, with guidance through your Project Strategy Workbook.
A website copy review is included, allowing me to provide design and user-experience-focused recommendations around clarity, hierarchy, content length, and messaging where appropriate.
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This is a collaborative experience, so your input is incredibly important, particularly during strategy, concept selection, and revisions.
That doesn’t mean you need to make all the creative decisions yourself. My role is to take what you share, interpret it strategically and guide you through the creative process.
You’ll always know when I need something from you and what comes next.
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Because this is an extensive project covering both your brand identity and website, the timeframe will be longer than booking either service individually.
Your Project Proposal will outline your anticipated timeline before booking, including key stages, feedback periods, and important client deadlines. Typically, the project timeline is around 8 - 12 weeks although this may not always be the case.
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You’ll receive a comprehensive Website Management Guide and 60-minute handover session, including the recording, to help you confidently manage your website moving forward.
You’ll also receive 60 days of post-launch support, giving you time to settle into your new website and ask relevant questions relating to the work completed.
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Where possible, yes.
If you require additional website pages, social templates, collateral, or other design work outside the included scope, let me know as early as possible. I’ll determine whether the additional work can be accommodated within your scheduled project and provide a separate quote where required.
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You’ll first complete a Project Discovery Questionnaire, allowing me to learn more about your business, goals, requirements, and vision.
If your project feels like the right fit, I’ll prepare a Project Proposal outlining the scope, investment, timeline, and experience in greater detail.
If you decide to move forward, we’ll complete the booking process and begin preparing for strategy.
You’ve spent time building the business behind the brand.
Now, let’s create the identity and online home that allow the rest of the world to experience it the way you always imagined.